Week 7 Marketing Plan
We will create a marketing plan for the DHL company related to drone delivery.
This assignment will be the combined form of the 4 assignments I have already written. You will see 4 separate assignments below.
By looking at those 4 tasks, you have to create this marketing plan. You can not copy and paste everything written there. You just need to read the information there and use in this marketing plan. (NO PLAGIARISM).
This marketing plan should cover the sections listed below and be written in clear, concise, business writing. Remember, your audience for this paper is the C-Suite of the organization you’re covering.
Include at least two of the following: graphs, tables, and/or charts to clearly and concisely communicate your plan. Photos may be added in addition.
The end result should be approximately 8-10 pages, in 12-pt Arial font, with a professional cover page, outlining a clear plan for developing and launching your product or service.
Product or Service Definition
Competitor Research (Competitors: UPS and FEDEX)
Positioning Statement of Drone Delivery
Marketing Segmentation Strategy
Marketing Mix Plan
Measurement and Analytics Plan–how will you measure the results of your launch?
References (at least 8).